In many cases, a product's packaging will determine its success or failure in the fiercely competitive retail environment. I strive to design packing that not only captivates a customer with visual appeal but also is inviting to be picked up and touched. The dimensional tactile feel, to me is as important as the aesthetics. I push the limits of production when practical, using specialized print techniques such as embossing, laminate finishes, and die-cuts that work together to invite customer interactivity and relationship to the brand.
Please click through the slides below for a brief sampling.
